CHLA Names Jesse Geremia Executive Vice President

    California hotel & lodging association welcomes a new member of executive leadership this month. Jesse Geremia, with a 20-year career in hotel and resort management, joins CHLA as Executive Vice President as of September 1, 2023.

    In this newly created role, Jesse will be taking on a wide range of leadership roles. He will direct and coordinate areas including membership sales, events, partnerships, sponsorships, operations, finance and marketing, among others.

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    “I’m excited to jump into a newly created role to continue to facilitate the rapid growth of the organization,” he said. “CHLA has more than doubled in size in the last three years and I’m confident I can add value to the association and its members, allowing for continued growth and improved operational performance.”

    For Jesse, who has spent the past several years in Central Florida, this new role means he is coming back home. A native of Napa, California, Jesse attended CSU Sacramento, studying history. But he was soon drawn into the hospitality field, working his way up from an entry level position at the Carneros Inn in 2004. “I did all kinds of jobs, from bellman to front desk to residence manager, and I learned a lot,” he said of his earliest experiences in the hotel industry.

    From there, he managed various properties for eleven years, serving as the General Manager of both Timbers Kiawah and Timbers Jupiter. He has held leadership positions at Timbers Bachelor Gulch, The Residences at Kapalua Bay, and The Carneros Inn in Napa. During that time, Jesse was involved in a series of ownership conversions of former Ritz Carlton clubs to the Timbers brand, before being tapped for a corporate role at the company headquarters in Winter Park, Florida.

    In the move from property management to the corporate environment, Jesse served as Senior Managing Director of Hospitality, overseeing all operations for the brand’s portfolio, the Timbers Reciprocity Program, and working on new Timbers business development opportunities.

    Now, he will be back in California, with his wife and three young children—close to where both he and his wife have family in the area.

    “I’m a Californian through and through,” he said. “I care about the state, and I care about joining a good cause. That’s why I’m excited to put my experience into play for CHLA, at
    a time when there are a lot of important issues. I have a lot to learn, but I’m here to do all I can to help the association as it continues to grow.”

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