Recognized as one of the most influential state lodging associations throughout the country, the California Hotel & Lodging Association’s mission is to protect the rights and interests of owners and operators and be their indispensable business resource. Established over 125 years ago to represent a burgeoning industry, CHLA has built upon the goals and objectives first established in 1893, CHLA continues to serve the unique interests of each segment of California’s diverse lodging industry.